Services Marketing TYBMS Sem 5 Vipul Prakashan
- Publisher : Vipul Prakashan
- Author: Romeo S. Mascarenhas
- Edition: 2024
- Availability: In Stock
- Normally Deliver within 3-4 days
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Rs.225
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Description :
To understand distinctive features of services and key elements in services marketing To provide insight into ways to improve service quality and productivity To understand marketing of different services in Indian context
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